YouTube star MrBeast, known for his massive following of 464 million subscribers, visited UPSIDE Foods, a California-based cultivated meat producer. The visit was featured in a new video titled “$1 vs $1,000,000,000 Futuristic Tech!” which has already garnered over 60 million views. In the video, MrBeast tours UPSIDE Foods to learn about how cultivated chicken is made and compares the taste of conventional chicken to UPSIDE’s cultivated chicken, which he found to be virtually indistinguishable.

During the visit, Donaldson discusses the potential benefits of cultivated meat, such as potentially saving the lives of animals and avoiding issues like disease spread on traditional chicken farms. The news of MrBeast’s visit to UPSIDE Foods follows the recent launch of a spinoff company called Lucius Labs by UPSIDE Foods, which will focus on creating cell culture media for the life sciences industry. Additionally, UPSIDE Foods has won an early victory in its lawsuit against Texas’ cultivated meat ban in collaboration with cultivated seafood producer Wildtype and the Institute for Justice.