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Dedicated was founded in 2006 to bridge the gap between style and sustainability, proving that responsible fashion can be both creative and environmentally conscious. Recognizing the fashion industry's harmful practices, Dedicated committed to a better approach, using only organic, recycled, and responsibly sourced materials like GOTS-certified cotton, recycled PET polyester, and TENCEL™ Lyocell. By partnering with certified, value-aligned suppliers, the brand upholds stringent standards across production, limiting collections to two per year and using eco-friendly packaging. With transparency and responsibility at its core, Dedicated aims to raise the bar and set a new standard for ethical fashion.

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