Albert Heijn Reports Strong 2024 Sales Growth, Led by Plant-Based and Sustainable Products

In 2024, Albert Heijn experienced strong sales growth for the sixth consecutive year, with an increased market share in both the Netherlands and Flanders. Customers showed a clear preference for sustainable and healthy products, leading to a rise in revenue. The retailer's plant-based private label, AH Terra, saw significant growth, with an expanded product range and increased revenue. Customers also increasingly chose Albert Heijn's private label offerings, which now account for almost 55% of total revenue.

Albert Heijn has set a clear goal for the protein transition, aiming for 60% of the proteins it sells to be plant-based by 2030. The retailer has already made progress in this area, with 44.1% of proteins sold in 2023 being plant-based. Additionally, Albert Heijn reported advancements in making its supply chain more sustainable, working with Dutch farmers to reduce CO2 emissions and invest in sustainable farming techniques. Collaborations with international suppliers and organizations such as WWF have furthered efforts to promote sustainability and reduce environmental impact.