Ambrosia Launches Plant-Based Custard

Ambrosia, the UK's top-selling ambient custard brand, has launched a plant-based version of its popular canned product. Ambrosia Plant Based promises to deliver the same creamy taste and texture without using any animal ingredients, taking three years to develop. While made with vegan ingredients, the custard is not certified due to the risk of cross-contamination.

The plant-based dessert market is growing rapidly, with Ambrosia joining other brands like Magnum, Ben & Jerry's, and Nutella in offering vegan alternatives. The rise in popularity of these products is driven by the growth of veganism and flexitarianism, as well as increasing concerns about health, ethics, and the environment. Ambrosia Plant Based is now available in selected Morrisons stores, catering to the changing dietary preferences of consumers.