Belgium Ends War on Plant-Based Food Labelling: Vegan Burgers & Steaks Can Keep Their “Meaty” Names

Belgium has ended the debate over plant-based food labeling, allowing products like 'vegan burgers' and 'vegan steaks' to keep their "meaty" names. The decision comes after significant disagreement at the political level regarding proposed guidelines on labels for plant-based alternatives. The green MEP Barbara Creemers voiced concerns that restrictive naming and labeling guidelines could hinder the promotion of vegan options, which are essential in addressing global warming.

The Belgian government's resolution reflects a broader understanding of the importance of plant-based diets in promoting planetary health and combating climate change. The decision also contrasts with other countries like South Korea and Poland, which have introduced restrictions and guidelines prohibiting animal food names on plant-based products. ProVeg International CEO Jasmijn de Boo criticized such national measures, stating they contradict the EU's goals of developing sustainable food systems outlined in initiatives like the European Green Deal and Farm to Fork Strategy.