Beyond Meat Adds Purity Award to Its Clean Label Project Portfolio With Starmatter Protein

Beyond Meat's new protein powder, Starmatter, has been awarded the Clean Label Project Purity Award for ranking among the top third of products tested in terms of contaminants such as heavy metals, pesticides, and plasticizers. The powder contains 20g of plant protein and 5g of fiber per serving, along with added probiotics, vitamins, minerals, and more, and comes in five flavors. Contaminant scrutiny in protein powders has been a concern, with plant-based powders showing particularly high average levels of heavy metals due to crops absorbing metals present in the soil.

Beyond Meat's commitment to transparency and accountability is evident in their partnership with the Clean Label Project, with over 20 of their products now holding Clean Label Project Certification. Starmatter is part of their Phytosphere portfolio, offering consumers a range of plant-based products designed to provide taste, nutrition, and quality ingredients. Founder and CEO of Beyond Meat, Ethan Brown, expressed satisfaction in receiving the Purity Award for Starmatter, emphasizing the company's focus on delivering products with high-quality ingredients and nutritional benefits.