The article discusses the current crisis facing US honey bees, with colony losses potentially exceeding those seen during the catastrophic collapse of 2006. Factors such as climate stress, disease, pesticide exposure, and a monoculture diet are contributing to the decline of bee populations. In response to this crisis, Bragg, a wellness company known for its apple cider vinegar, has partnered with Save the Bee to create a 10-acre pollinator habitat in Washington, focusing on regenerative land stewardship to support bees and other beneficial insects.

The partnership between Bragg and Save the Bee aims to protect pollinators and promote ecological restoration, emphasizing the importance of bees in food security and biodiversity. The companies also promote public education, offering simple actions individuals can take to protect pollinators in their own homes and communities. By supporting initiatives like Bragg’s pollinator sanctuary, companies can contribute to repairing the ecological web and combating the threats facing bee populations, ultimately benefitting ecosystems, climate health, and biodiversity.