Canadian Plant-Based Companies Gain Market Access to Asia-Pacific Through New Partnership

Protein Industries Canada (PIC) has partnered with Nurasa, a food innovation company in Singapore, to help Canadian plant-based businesses expand into the Asia-Pacific market. The collaboration, named the Asia-Pacific Market Entry Program, will provide essential market insights, product development, and regulatory navigation for Canadian companies looking to tap into the growing demand for plant-based products in the region. The program aims to assist businesses in preparing their products for launch in Singapore and throughout the broader Asia-Pacific market, with a focus on overcoming market entry barriers and tailoring offerings to regional tastes.

The partnership, which aims to strengthen international trade and support Canada's position as a global leader in agricultural innovation, will provide Canadian companies with access to Nurasa's commercial network across Asia. With a total investment of $1 million allocated to the initiative, the program will run until July 2027 and is open to Canadian companies until October 15, 2025. By combining Canada's expertise in sustainable agriculture and plant-based innovation with Singapore's strategic position, the partnership seeks to contribute to food security and sustainability goals in the region.