Chunk Foods has successfully secured shelf space at Whole Foods Market locations in the Northeast United States, with plans for a nationwide expansion set for June. The New York-based company is entering the retailer with three SKUs, including their existing bestsellers - steak and pulled products, as well as a new Moroccan Cubes variety that boasts 19 grams of protein per serving. This achievement comes after a prediction made by founder and CEO Amos Golan during a 2021 investor call, where he declared that the company would be on the shelves at Whole Foods within five years.

Specializing in fermentation-based whole-cut meat alternatives, Chunk Foods aims to fill a gap in the plant-based market that has historically focused more on ground formats like burgers and sausages. Whole cuts such as steaks and chicken breasts hold a large share of conventional meat consumption in the US, yet represent only 1% of plant-based meat retail sales. The company's proprietary fermentation process is designed to mimic the texture and eating experience of animal-derived whole cuts, positioning them uniquely in the market. The Northeast rollout is currently underway, with a nationwide expansion expected by June, marking a significant milestone for Chunk Foods and providing premium plant-based options to health-conscious consumers at Whole Foods Market.