Coop Switzerland Launches Betty Bossi Plant Kitchen Range, States it Has Largest Plant-Based Selection in Swiss Retail

Coop Switzerland has launched the Betty Bossi Plant Kitchen range, claiming to offer the largest plant-based selection in Swiss retail. With over 2,200 vegetarian or vegan-labelled food products, including vegan meat and fish alternatives, milk alternatives, yogurt alternatives, and vegan cheese alternatives, Coop aims to cater to the growing demand for plant-based options. The new product line, Betty Bossi Plant Kitchen, combines vegetarian and vegan alternatives under one brand, focusing on creating independent alternatives with balanced flavors, textures, and aesthetics.

According to Coop Brand Manager Ivana Guggisberg, meat alternatives are no longer niche products but are now part of a normal diet for a wide range of consumers. The Betty Bossi Plant Kitchen products are certified as vegan or vegetarian by Swissveg with the V-Label and carry the Eco-Score to indicate their environmental impact. The range includes items like spaghetti bolognese, nuggets, and vegan deli meats, aiming to provide diverse and appealing plant-based options for consumers in Switzerland.