Could a Winter Bird Flu Resurgence Lead to a Spike in Vegan Egg Sales?

A recent study conducted by researchers Da Eun Kim and Brenna Ellison found that environmental impact and animal welfare are the main motivators for people to choose plant-based eggs over traditional eggs. The study also revealed that consumers are more likely to try plant-based eggs when they are used in dishes they already enjoy, such as pancakes, and are more willing to try them again after a positive experience. While traditional eggs are still preferred for taste and appearance, recent trends suggest that plant-based alternatives may play a bigger role in the future of the egg industry due to disruptions in the global egg supply caused by a resurgence of bird flu.

As cases of the bird flu continue and experts warn of potential spikes in the fall and winter, more people are turning to plant-based egg alternatives. Eat Just, the producer of Just Egg made from mung beans, has seen rising sales as a result of egg shortages and supply chain issues. To make plant-based eggs even more appealing to consumers, the study recommends focusing on accessible ways to introduce the products, such as using them as an ingredient in familiar dishes, to overcome any mental hurdles associated with trying plant-based eggs.