Creatine’s sales boom—and why a nutritionist says most lifters still misuse it

Creatine sales have surged by 320% in recent years, with projections showing continued growth in the global market. Despite its proven benefits in improving high-intensity power output and lean mass, many users still misuse creatine by not following basic dosing guidelines. Common mistakes include skipping a loading phase, underdosing maintenance, and only taking it on workout days. Sports nutritionists emphasize the importance of consistency in dosing to maximize the supplement's effectiveness.

To use creatine correctly, experts recommend a loading phase of four 5-gram servings per day for one week, followed by a maintenance dose of 3-5 grams daily. Consistency in dosing is crucial, and cycling off the supplement is not necessary unless advised by a physician. The article also highlights the need for better education and transparency in the industry to prevent misinformation and ensure that users maximize the benefits of creatine without experiencing unnecessary side effects or disappointment.