Dutch City Nijmegen Bans Meat Ads & Endorses Plant Based Treaty

The city of Nijmegen in the Netherlands has endorsed the global Plant Based Treaty, becoming the second Dutch city and 37th globally to do so. As part of this endorsement, Nijmegen will implement a ban on advertising fossil fuels and meat products in public spaces and introduce the plant-based Nimma sandwich, highlighting natural, locally sourced ingredients.

By signing the Plant Based Treaty, Nijmegen is taking a significant step towards a more animal-friendly and healthier future for its residents. The city joins other notable cities worldwide, such as Amsterdam, Belfast, Edinburgh, and Los Angeles, in supporting the treaty, which has also gained the backing of over 4,000 businesses and organizations and more than 230,000 individuals, including IPCC scientists and Nobel Prize winners. The endorsement of the treaty demonstrates Nijmegen's climate action leadership and commitment to promoting healthy, plant-based food while supporting local farmers and producers.