Fairlife Cuts Ties with Two Arizona Dairy Farms Following Animal Cruelty Investigation

Fairlife, a dairy brand owned by Coca-Cola, has cut ties with two Arizona dairy farms following an undercover investigation by the Animal Recovery Mission (ARM) that exposed severe animal cruelty. The investigation revealed shocking abuses at Rainbow Valley Dairy and Butterfield Dairy Farm, including calves and cows being chained, dragged, whipped, stabbed, and shot, leading to fatalities. Despite Fairlife's claims of ensuring the best care for their cows and calves, the investigation contradicted those assertions, raising questions about their commitment to animal welfare.

This is not the first time Fairlife has faced allegations of animal mistreatment, as similar abuses were uncovered at Fair Oaks Farms in Indiana in 2019. Despite implementing measures like camera monitoring and audits, the company continues to grow as a brand, surpassing $1 billion in annual retail sales. The latest scandal has reignited public outcry and concerns over the effectiveness of the company's reforms.