Greggs Unveils Vegan Sausage Roll Earrings

UK bakery chain Greggs has surprised fans by unveiling vegan sausage roll earrings as part of its "Baked in Gold" collection. Priced at £36, the 22-carat gold-plated studs designed by British artist Dion Kitson sold out in less than an hour after their release. While it's uncertain if or when they will be available again, Greggs has confirmed that there will be opportunities to win a pair on its social media platforms.

The vegan sausage roll, launched in 2019, has become an iconic product for Greggs, gaining popularity after being famously criticized on live TV. Made with a Quorn filling and dairy-free puff pastry, the plant-based alternative has received positive reviews for its taste and texture. The success of the vegan sausage roll has led Greggs to expand its vegan menu offerings, catering to the growing demand for plant-based options.