Impossible Foods has taken a significant step towards gaining EU approval for its precision-fermented heme product, which is used in its famous "bleeding" plant-based burgers. The European Food Safety Authority has ruled that the burger's soy leghemoglobin is safe to eat, bringing the brand closer to being able to sell its products in Europe. With the first EU safety hurdle cleared in August, the company now just needs final approval from the European Commission and EU Member States.

Founded in 2011, Impossible Foods has become a leading plant-based brand in the US, specializing in creating meat alternatives that closely mimic the taste, texture, and cooking experience of traditional meat. Its product range includes not only the famous Impossible Burger but also plant-based sausage, chicken nuggets, pork, and ground meat. The company has been focused on appealing to meat-eaters, with efforts such as changing its branding and promoting its products as a solution to the environmental issues associated with traditional meat consumption.