McDonald’s New Meat-Free Burger in Canada Is All About the Veggies

McDonald's Canada is introducing the McVeggie, a new meat-free burger featuring a patty made entirely of vegetables, in a bid to attract consumers who are cutting back on meat consumption. The fast-food chain is trialling the McVeggie at select locations in British Columbia, Ontario, and New Brunswick, gathering feedback to potentially launch it nationwide. This move comes after the failure of the Beyond Burger in Canada, which was discontinued due to lack of demand.

The McVeggie is made with a blend of vegetables such as soybeans, carrots, green beans, zucchini, peas, broccoli, and corn, breaded and deep-fried with seasoning. While not vegan due to the inclusion of eggs in the patty and sauce, the McVeggie offers a unique Canadian twist on a classic vegetarian option found in other global McDonald's markets. With a growing number of Canadians looking to reduce their meat consumption, McDonald's hopes that the McVeggie will cater to a more diverse range of customers and expand their menu offerings to meet changing consumer preferences.