Oatly Prints Climate Action Message on Cartons in Bid to Mobilize the “89%”

Oatly, a Swedish oat drink company, is printing a climate action message on its cartons to encourage consumers to advocate for stronger government action on climate change. The message highlights that 80 to 89 percent of people worldwide want their governments to do more to address climate change, emphasizing that this majority should use their voices and votes to push for solutions. The campaign is part of Covering Climate Now's 89 Percent Project, which aims to mobilize the silent majority who support climate action but may not realize they are the majority.

Oatly's campaign is part of its broader efforts to promote climate advocacy through its packaging and advertising. The company has been actively supporting climate policy and highlighting its climate solutions efforts on its products. With a focus on raising awareness and encouraging action, Oatly's approach challenges the idea of climate issues being divisive and reinforces the importance of speaking up and voting for the planet.