Meat Industry Drove Backlash To Landmark EAT-Lancet Food Study, Report Finds

A leaked document suggests that the meat industry may have been behind the backlash directed at the EAT-Lancet Report, a groundbreaking food system study published in 2019. The report, which focused on promoting a sustainable and healthy diet, received backlash containing misinformation, conspiracy theories, and personal attacks, possibly fueled by PR firm Red Flag on behalf of the Animal Agriculture Alliance (AAA). The AAA represents major meat companies like Cargill and Smithfield Foods.

Despite the backlash, a growing body of research has supported the EAT-Lancet report's core points, emphasizing the importance of shifting towards a plant-based diet for both human and planetary health. An updated report titled EAT-Lancet 2.0 is set to be released later this year, continuing the conversation around sustainable and nutritious eating habits. Both Red Flag and the Animal Agriculture Alliance have been contacted for comment on the matter.