More Layoffs, More Losses in Bleak Q2 for Beyond Meat Amid Brand Refresh

Beyond Meat faced a tough quarter with sales falling by nearly 20% in Q2 2025, leading to the layoff of 6% of its workforce and a refresh of its brand identity. The company reported revenue of $75M for the quarter, below expectations, with decreased product volumes and a 37% shrink in gross profit contributing to a net loss of $33M.

The poor performance was attributed to softening demand, reduced distribution in US retail, and low international sales of its burger products. Beyond Meat is responding by implementing cost reductions, expanding core product distribution, and introducing new products like Beyond Ground, a fava bean mince with only four ingredients. The company is optimistic about its future despite the challenges faced in the current market.