Most Consumers Hungry for Plant-Based Food, But High Prices Keep Them Away

A recent study shows that there is a growing interest in plant-based food across the Global South, with over two-thirds of consumers expressing a desire to eat more plant-based products. However, the high prices of these foods remain the biggest obstacle to increased consumption. In the Global South, particularly in countries like Vietnam, there is a strong appetite for plant-based foods, while countries in the Global North show less interest, with Australia at the bottom.

The study also found that price is the top barrier to plant-based consumption worldwide, with 42% of consumers finding these foods too expensive. Additionally, taste was identified as the second biggest hurdle to plant-based consumption, especially in North America. Despite health benefits being recognized, financial considerations have become more pertinent. While interest in plant-based alternatives remains strong, the high prices and taste preferences continue to hinder widespread adoption of plant-based diets.