The city of Nijmegen has joined Amsterdam, Haarlem, and Utrecht as the third Dutch city to ban adverts for meat products and fossil fuels in public spaces. This move is in alignment with the Plant Based Treaty, which focuses on promoting a more plant-based future and has been endorsed by 35 cities worldwide. City Council Member Bart Salemans expressed that signing the treaty is a significant step towards a more animal-friendly and healthier future for Nijmegen's residents.

To honor this commitment, Nijmegen will introduce the Nimma Sandwich, made with vegan ingredients sourced from local farmers and residents. This culinary collaboration between Michelin-starred restaurant De Nieuwe Winkel and Radboud University aims to promote healthy plant-based food and support local producers. The Plant Based Treaty has gained traction globally, with cities such as Los Angeles, Edinburgh, and Canadian cities joining in, as well as celebrity endorsers like Rooney Mara and Joaquin Phoenix.