Nippon Ham to Introduce Plant-Based Tuna Sashimi for Food Service in Japan

NH Foods, also known as Nippon Ham, is set to introduce a plant-based tuna sashimi for food service in Japan. This move comes as the company aims to provide a reliable and environmentally friendly protein source in response to potential strain on fishery resources. Nippon Ham has previously expanded into the alternative seafood category with products such as fish fries and popcorn shrimp, emphasizing the sustainability of these new alternatives.

The plant-based tuna sashimi is made from plant-derived ingredients like konjac flour, dietary fiber, and yeast, using proprietary processing technology to replicate the smooth texture of tuna. While the product will be initially launched exclusively for restaurants in April, the company aims to gather insights on consumer preferences and the market. This expansion into sustainable proteins aligns with a growing global market for alternative protein products, with many Japanese consumers showing readiness to try such offerings.