Oatly Adds Fibre to Its UK Barista Line With Two 5g-Per-Serving Oat Drinks

Oatly has introduced two new fibre-enriched oat drinks in the UK, the Fibre Barista Edition and Fibre Low-Cal Edition, each providing 5g of fibre per 250ml serving. The products are targeted towards coffee and shakes, with the Barista Edition being low in sugars and saturated fat, and the Low-Cal Edition containing zero sugar and only 20 kcal per 100ml. Both drinks are fortified with calcium, iodine, and vitamins B2 and D, and draw on Oatly's 30 years of oat research.

The company's decision to add fibre to its product line is supported by a 2022 study showing that the majority of the UK population falls short of recommended fibre intake. Oatly's latest range comes as part of a series of UK launches this year, with the company also raising its full-year revenue guidance after reporting strong second-quarter growth. The aim of the new fibre drinks is to make it easier for consumers to incorporate more fibre into their diets without drastically changing their daily habits, according to Oatly's Nutrition Science & Communications Lead, Kate Overy.