Oatly Backs Plan to Train 10,000 UK Baristas by 2035 With £1M Pledge

Oatly has pledged £1 million over the next five years to fund the training of 10,000 baristas in the UK by 2035 through a partnership with social enterprise Well Grounded. For every litre of Oatly's Barista Edition sold in coffee and food service channels, the company will donate 1p to Well Grounded, which provides free, accredited barista training for those looking to enter the coffee industry. This funding will cover training places at Well Grounded's specialty coffee training academies, as well as support for advocacy and social impact work.

The partnership aims to create a future coffee industry that benefits both people and the planet, with a focus on sustainable choices and careers. Oatly's hospitality customers will contribute to the training by purchasing Barista Edition, the UK's most popular oat drink. Well Grounded currently operates four training academies and has trained over 2,500 individuals, with a goal of reaching 10,000 trainees by 2035. The partnership between Oatly and Well Grounded will help expand their reach and impact across the UK.