Oatly Colour-Matches Matcha to Shoppers in Shoreditch Retail Takeover

Oatly has taken over the London concept store Goodhood with a ten-day retail experience called Monochrome by Oatly. The space is filled with shades of green inspired by the packaging of Oatly's Matcha Latte carton, offering an immersive environment where fashion, design, and matcha drinks come together. Visitors can enjoy a limited-edition product range, including ceramics, tote bags, keychains, and soap, all in a bespoke green freckle glaze. Additionally, a Colour Matching Matcha Bar allows guests to receive a color assessment and enjoy a matcha drink in a shade that matches their assessment.

The event marks Oatly's exploration of the green color associated with its Matcha Latte carton, showcasing its commitment to creativity and innovation in the food and beverage industry. The company's expansion into matcha-based products aligns with consumer trends and preferences, as highlighted in its Future of Taste report. This retail takeover at Goodhood is just one example of Oatly's collaborations within fashion and lifestyle spaces, demonstrating its dedication to providing unique and engaging experiences for consumers.