Peet’s Coffee Removes Plant-Based Milk Following PETA and Paul McCartney Push

Peet’s Coffee recently announced that they will no longer charge an extra fee for plant-based milks following pressure from animal rights group PETA and public support from Sir Paul McCartney. PETA had criticized the coffee chain for penalizing customers who choose vegan milks, citing environmental and animal welfare concerns. The campaign included a social media blitz, targeted billboards, and protests, prompting over 40,000 supporters to send letters to the company.

Sir Paul McCartney also voiced his support for the campaign in a letter to Peet’s CEO, urging the removal of the surcharge on plant-based milks due to environmental and ethical issues associated with dairy farming. In response to the pressure, Peet’s announced that starting June 4, plant-based milks will be offered at the same price as dairy milk at all locations across the US, China, and the Middle East. This move aligns with other coffee chains like Dunkin’, Tim Hortons, Scooter’s Coffee, and Starbucks, which have also removed their plant milk upcharges.