Plenish Introduces Four-Ingredient Protein Oat Milk Fit for the UK’s Clean-Label Era

Plenish, a plant-based dairy brand owned by Carlsberg Britvic, has introduced a four-ingredient protein oat milk in response to consumer demand for clean-label products with short ingredient lists. The oat milk contains gluten-free oats, water, pea protein, and oat protein, delivering 4g of plant-based protein per 100ml serving. This launch comes as Brits show an increased interest in incorporating more protein into their diets, with sales of protein-based foods on the rise.

The clean-label trend is driven by concerns around ultra-processed foods, with consumers seeking products with simple ingredient lists for health reasons. Plenish's new oat milk is part of their Clean Protein range, which also includes pea protein powders in various flavors. With the growing demand for clean-label products in the UK, Plenish is tapping into this trend by offering consumers a plant-based protein alternative without oils or additives.