New data from ProVeg shows that in Germany, purchasing a basket of plant-based goods is now 5% cheaper than buying a comparable basket of animal-based products. This marks a significant shift from just a year prior, when plant-based options were 52% more expensive. The study looks at various discounters and supermarkets across the country, with the majority of retailers offering a price advantage to consumers who choose plant-based alternatives.

While some plant-based products are more affordable than their animal-based counterparts, such as milk and burgers, others like cream cheese and fish fingers remain more expensive. Retailers like Lidl and Kaufland have taken steps to reduce the prices of plant-based options to achieve parity with animal-based products. ProVeg also recommends choosing bulk packages to save money, although larger sizes are not always available for plant-based items. Overall, the availability and affordability of plant-based alternatives continue to improve in Germany.