Spaniards Wants to Cut Back on Meat, But ‘Bold Policy’ Action on Plant-Based Food Needed

A majority of Spaniards are reducing their meat consumption or open to doing so, with 80% of consumers surveyed indicating that they have lowered their meat intake or are willing to consider it. However, the plant-based industry in Spain is in need of policy support to facilitate a widespread shift towards plant-based diets. While health is the main motivation for reducing meat consumption among Spaniards, concerns about cost, taste, and convenience of plant-based alternatives remain barriers to adoption.

The survey also revealed a lack of awareness about plant-based foods and protein sources among consumers in Spain. To support the growth of the plant-based industry, the government is called upon to implement policies such as lower taxes on low-carbon foods, carbon labeling on products, and financial support for farmers transitioning to plant-based agriculture. By creating a level playing field for plant-based foods and implementing bold policy action, Spain has the potential to lead the shift towards more sustainable and plant-based diets.