SponsoredThe New Originals Company: “Every Local Food Was Once a Traveller”

Matthias Krön, CEO of The New Originals Company, discusses the evolution of culinary traditions and the global exchange of food in an article sponsored by his company. He argues that many foods we consider traditional in Europe, such as tomatoes and potatoes, were once newcomers from other continents. Krön emphasizes the importance of understanding food evolution for the future of plant-based eating in Europe.

Krön sees a multidirectional flow of culinary exchange, with European consumers increasingly embracing foods from Asia such as tofu and tempeh. He believes that products like tofu and tempeh, with their own culinary history and cultural roots, have the potential to shape the future of food systems by offering regional sourcing and local value creation. Krön highlights the need for education to create consumer habits and predicts a future where once unfamiliar foods like tofu and tempeh become mainstream in European diets.