A recent survey in Brazil has found that 74% of respondents would be willing to reduce their meat consumption or eliminate meat from their diets to improve their health. Factors such as the environment and animal welfare also played a role in their decision. This shift in attitude towards less meat consumption comes as Brazil prepares to host the UN climate summit, COP30, in the Amazon rainforest.

In response to the survey results, the Brazilian government has committed to providing sustainable, healthy food options, including plant-based alternatives, at the upcoming COP30 summit. The plant-based market in Brazil has been experiencing significant growth, with retail sales of meat and seafood alternatives increasing by 38% in 2023 compared to the previous year. This increase in awareness of the impact of meat consumption on health, the environment, and animals highlights the need for policies that promote accessibility and affordability of plant-based foods to support a transition to healthier, more sustainable diets.