Study: Almost Half of Gen Z Brits Would Eat Cultivated Meat Products

New research by Ipsos in the UK shows that almost half of Gen Z Brits are open to eating cultivated meat products, a significantly higher percentage than other generations. However, the survey also revealed that there is a lack of awareness on the subject, with 58% of respondents knowing nothing about cultivated meat. Opportunities exist to shape perceptions of these products and increase understanding among the public.

When asked about the potential benefits of cultivated meat, respondents mentioned factors such as no need for animal slaughter, environmental benefits, and reduced risk of disease transmission. However, concerns were also raised, such as unclear long-term impacts, the perceived unnatural nature of the food source, and the current high cost of production. Overall, the study highlights the potential for growth in the cultivated meat market in Britain, particularly among younger consumers, but also underscores the need to address consumer concerns to fully realize the environmental benefits of these products.