Study Suggests Most Dutch People Support Transitioning to a More Plant-Based Diet 

A study conducted by Kieskompas and commissioned by ProVeg Netherlands revealed that most Dutch people are in favor of transitioning towards a more plant-based diet. The research found that two-thirds of respondents support the idea of eating fewer animal products, with reasons ranging from reducing animal suffering to protecting the environment. While 20% of young people expressed a desire to give up meat, only 2% of those surveyed were already vegan.

Despite the positive attitudes towards plant-based diets, meat and dairy still dominate Dutch diets, with 61% of protein consumption coming from animal-based sources. However, there has been a reported decline in meat sales at Dutch supermarkets. The study suggests that with the right support from NGOs, governments, and companies, it is possible to make the Netherlands more plant-based to align with the government's target of a 50/50 ratio of plant-based vs animal proteins consumed by 2030.