Survey Finds That Two Million Brits Now Identify as Vegan or Plant-Based

A survey conducted by The Vegan Society in Great Britain found that 3% of the population now identifies as vegan or plant-based, equating to around two million people. The study showed that there are regional differences, with higher concentrations in London, the North East, and the South West compared to Scotland, Wales, and the East Midlands. Younger individuals, women, and graduates are more likely to follow a plant-based diet.

The survey revealed that the most common reasons for choosing a plant-based diet were animal welfare, physical health, and the environment. The increasing interest in vegan options at restaurants further supports the growing popularity of plant-based living. According to The Vegan Society, this shift in attitudes towards veganism and plant-based diets reflects a positive transformation towards more sustainable and compassionate lifestyles, championed especially by younger generations.