Tesco Says It Is Unlikely to Meet Target of Increasing Plant-Based Meat Sales by 300%

Tesco, a major UK supermarket chain, set a target in 2020 to increase its plant-based meat sales by 300% by 2025. However, in a recent sustainability report, Tesco admitted that it is unlikely to meet this goal due to a slowdown in sales of meat alternatives in recent years. Despite this, there is still interest in plant-based products, with a growing emphasis on protein diversity and an increase in sales of veg-led dishes, which now represent 40% of all plant-based sales at Tesco.

The retailer remains committed to tracking its progress by reporting sales of plant-based proteins as a percentage of overall protein sales every year. Tesco has seen a shift towards more veg-led options in response to changing trends and consumer preferences. The company has focused on offering less processed products such as tofu and tempeh, along with certain meat alternatives like plant-based steaks and chicken breasts, as part of its efforts to promote a more plant-based diet recommended by the NHS Eatwell Guide.