The Number of Vegans in the US Hits 10-Year Low, with Only 1% of Americans Identifying As Such

A recent Gallup poll found that only 1% of Americans identify as vegan, marking a 10-year low. The number of vegetarians has also declined from 5% to 4% in the same period. Interestingly, political liberals and lower-income individuals are more likely to be vegetarian or vegan compared to their counterparts, with women more likely to be vegetarian and men slightly more likely to be vegan.

Despite the decrease in the number of vegans and vegetarians, plant-based food sales in the US reached $8 billion in 2022. Additionally, research by the Good Food Institute shows that 93% of Americans who purchase plant-based meat alternatives are not vegetarian or vegan. This data suggests that while the adoption of vegetarian or vegan diets remains low, there is a significant demand for plant-based food products in the market.