Veganuary 2024 supports 1.8m people to try vegan around the world

Veganuary 2024 celebrated its 10th anniversary by supporting over 1.8 million people around the world to try a vegan diet. The campaign expanded its global presence with a new chapter in Spain and even sent a flag to the International Space Station, where it orbited the Earth 4,400 times – a first for a vegan campaign. Veganuary provided resources in various formats such as daily coaching emails, a podcast, videos, and social media channels in multiple languages to cater to different lifestyles. Surveys conducted in core campaign countries estimated that around 25 million people worldwide tried vegan in January 2024, affirming the growing popularity and impact of Veganuary.

In addition to individuals participating, large brands like Hard Rock Café and companies like Claire's Accessories and Salesforce joined the campaign for the first time, offering vegan options and challenges to their staff. With a strong social media presence and support from celebrities like Bimini Bon Boulash, Veganuary continues to encourage a friendly and non-judgmental approach to diet change, contributing to the shift towards veganism globally.