Wagyu Beef Steak ‘Masterpiece’ by Korea’s Millennial Flavor Town Premieres at PBWE Europe

Korea’s Millennial Flavor Town is introducing its MM Beef line, featuring marbled wagyu beef steak and shredded beef in soy sauce and truffle flavors at the Plant Based World Expo Europe in London. Crafted with a patented method based on traditional Korean fermentation, the products offer a deep umami taste and rich texture, mimicking traditional beef while being high in protein and essential amino acids. The company aims to redefine barbeque with fermentation and plants and has won awards for its eco-friendly meat substitutes.

Chef Bakrin Ahn, co-founder of Millennial Flavor Town, combines her grandmother’s recipes, fermentation techniques, and plant-based food research to create delicious vegan dishes at her restaurant, Millennial Dining. The restaurant serves various items like pasta with apple jam and vegan mozzarella pizza, along with the Wagyu beef line. Each product reflects the company’s commitment to sustainability and emotional satisfaction, offering a culinary journey with deep, rich flavors developed through delicate mushroom fermentation.