Aubrey Plaza’s ‘Wood Milk’ Advert Accused Of Violating Federal Law

Aubrey Plaza's satirical "wood milk" advert, funded by Big Dairy and posted on her Instagram, has sparked controversy for potentially violating federal law. In the ad, Plaza humorously claims to have invented a new milk made from trees, seemingly mocking plant-based milks and declaring only real milk as authentic. This ad received backlash from followers amidst the increasing awareness of ethical, environmental, and health concerns surrounding traditional dairy milk.

The Physicians Committee for Responsible Medicine (PCRM) filed a complaint with the USDA's inspector general, alleging the ad violated federal laws by disparaging other agricultural products and potentially influencing policy. The complaint argues that the Wood Milk ad was created to generate backlash against dairy-free alternatives, and urges the USDA to uphold legal regulations preventing the promotion of one commodity at the expense of others. The USDA declined to comment on the ongoing litigation, highlighting the ongoing debate surrounding dairy industry advertising practices and the growing popularity of plant-based alternatives.