Research suggests that some online trolling may stem from malicious envy rather than just anger or boredom. A study found that narcissistic traits could lead to feelings of malicious envy, which, coupled with consuming antisocial media content, was linked to trolling behavior. Envy, particularly the harmful kind, thrives on comparison and can be amplified by social media platforms that offer endless triggers for hostility.

The impact of trolling goes beyond individual feelings, shaping public conversations and interactions online. People may retreat from sharing valuable information, and communities may polarize around negative micro-rewards like dunk culture. To address this issue, interventions can target both malicious envy and certain media choices, building friction into inflammatory content loops and nudging people back towards positive norms. Ultimately, combating trolling involves recognizing envy without letting it dictate behavior, engaging in honest desires rather than destructive commentary.