A recent survey in Brazil has found that health concerns are the main driver behind a potential 74% of the population considering reducing or eliminating meat from their diets. Red meat consumption, especially beef, is linked to various chronic diseases, prompting many Brazilians to rethink their dietary choices. Additionally, concerns about the environmental impact of meat production, as well as animal welfare, are also driving factors in the shift towards plant-based eating in the country.

Data from Latin America indicates a growing appetite for plant-based foods, with more consumers in the region opting for meat-free options. In Brazil, sales of meat and seafood analogues have seen a significant increase, and the popularity of meat-free restaurants and vegan options continues to grow. The shift towards plant-based eating in Brazil not only aligns with health concerns but also with environmental considerations, as reducing beef consumption could have a significant impact on deforestation and CO2 emissions in the country.