Brittany Ferries faced backlash after announcing their decision to resume transporting live farmed animals, including unweaned calves, on their Rosslare to Cherbourg route. This move, after a 30-year hiatus, has been met with widespread condemnation from animal protection organizations, scientists, and celebrities. Activists have criticized the conditions in which the calves are transported, as investigations revealed they endure up to 30 hours without feeding during the journey, contravening EU regulations.

Animal welfare advocates, including Caroline Rowley and Peter Stevenson, have criticized Brittany Ferries for prioritizing profits over the welfare of sentient beings. Ethical Farming Ireland plans a protest at Rosslare Port to oppose this decision. The inclusion of unweaned calves in live exports has raised concerns about their well-being and the company's commitment to animal welfare.