Demand For Vegan Food At UK Quick-Service Restaurants Up By 56% in 2024

Consumer data has revealed that orders for vegan food at quick-service restaurants in the UK saw a 56 percent increase in 2024. The findings, published by Vita Mojo and sourced from eateries such as Leon, Gail’s, and Subway, analyzed 9.8 million meal deal orders and 139 million individual food item orders, showing a 64 percent increase in demand for vegetarian options as well.

The data also highlighted a growing commitment to sustainability within the industry, with a 111 percent increase in the use of reusable coffee cups. Customers are seeking health-conscious and plant-based options alongside indulgent comfort food, indicating a shift towards more environmentally friendly practices in the quick-service dining sector. This positive trend follows a previous report indicating significant growth in vegan food and drink purchases at UK airports as well.

Quick-service restaurants like Subway and Leon have been expanding their vegan offerings, with meat-alternative sandwich fillings, vegan-friendly sauces, and plant-based cookies among the options. Wenzel’s, too, has introduced popular vegan items, such as the vegan sausage roll and a large platter available for order on their website. The increase in vegan options at mainstream restaurants reflects the growing demand for plant-based choices among UK consumers.