After more than five years, Impossible Foods has received approval from the European Food Safety Authority for its key ingredient, soy leghemoglobin, bringing its flagship product, the Impossible Burger, closer to European markets. This approval is seen as a crucial step in combating climate change and advancing sustainable land use initiatives. The plant-based food market is rapidly growing, with a projected value of $162 billion by 2030, driven by concerns about health, sustainability, and animal welfare.

A documentary series titled Wild Hope has highlighted Impossible Foods' rise and founder Pat Brown's mission to create plant-based alternatives that mimic animal products. The episode "Mission Impossible" focuses on Brown's efforts to mitigate the environmental impacts of animal agriculture through innovative food technology and sustainable land use practices. The company continues to innovate and enhance the environmental benefits of plant-based food systems, aiming to transform former cattle ranches into carbon-sequestering ecosystems as part of its commitment to sustainability.