Dutch Supermarket Reveals 44% Of Proteins Sold Last Year Were Plant-Based

Dutch supermarket chain Albert Heijn has revealed that 44.1 percent of the proteins it sold in 2023 were plant-based, an increase from the previous year. The brand aims to continue this trend, with a goal of 50 percent plant-based proteins by 2025 and 60 percent by 2030. Its own plant-based range, AH Terra, offers over 250 items, making it one of the biggest vegan ranges in Holland.

To further promote plant-based options, Albert Heijn plans to expand its AH Terra line by adding more dairy-free alternatives and ready meals. The supermarket is also encouraging shoppers to choose plant-based food through vegan recipes and online tools for ingredient swaps. The motivation behind this shift is the environmental impact of animal agriculture, with experts suggesting a move towards more plant-based systems for sustainability.