A recent survey conducted by EcoVox found that consumers who regularly purchase plant-based meat and dairy alternatives are primarily motivated by health concerns, rather than environmental factors. Two-thirds of respondents cited health as their main reason for buying meat and dairy alternatives, with cost also playing a significant role in shaping buying behavior. The study also revealed that food affordability has become a concern for many consumers, with a large percentage of respondents stating that certain foods have become too expensive to buy over the past year.

Additionally, the research highlighted specific information that consumers look for when making sustainable food and drink purchases. Proof that a product was made locally was ranked as one of the most important pieces of sustainability information, followed by colour-coded environmental scores. The findings suggest that brands should focus on communicating sustainability credentials in a way that is clear and tangible to consumers, emphasizing economic, physical, and mental well-being over environmental messaging to drive consumer engagement and purchasing decisions.