Heura Launches Legume and Vegetable Burger Range in Spain

Spanish plant-based company Heura has launched a vegetable burger made from legume protein and whole vegetables, which marks the first product in its portfolio not designed as a direct replacement for an animal-based item. The burger comes in two flavors: spinach with Thai green curry and fire-roasted red pepper with chimichurri, each containing 15g of protein, double the category average, and carrying a Nutri-Score A rating with a clean-label formulation.

Vegetable burgers make up around 20% of Spain's plant-based market, a segment that has seen little change in two decades. Heura, whose other plant-based burgers hold close to 40% of category sales, aims to attract new consumers with its innovative vegetable burger. The company has already achieved positive EBITDA in Q1 2026, despite a 7% contraction in Spain's plant-based category over 2025, and plans to expand distribution to Portugal, France, and Italy. CEO Marc Coloma emphasizes the focus on flavor, protein content, and juicy texture in their new vegetable burger.