Haldiram's, a popular Indian fast food chain, has partnered with plant-based food brand GoodDot to offer a soya chaap meat alternative on its menu. Soya chaap is a dish made primarily from soy and wheat that mimics the texture of meat and is commonly used in Indian recipes. The tandoori soya chaap platter will be served with chutneys at Haldiram's locations across the national capital region, including Delhi, Gurgaon, Noida, and more.

India has a strong vegetarian base, with four in ten people in the country following a vegetarian or vegan diet. The Indian government has recently reduced tax rates on certain plant-based foods, which may encourage more people to choose meat-free options. Plant-based meat options like soya chaap provide a way for both vegetarians and non-vegetarians to explore new textures and flavors without compromising their values or dietary choices, making them a popular choice among consumers in India.