Japan’s Kinish Launches Plant-Based Ice Cream Brand The Rice Creamery

Japanese food tech startup Kinish has introduced a new plant-based ice cream brand called The Rice Creamery. The ice creams are uniquely Japanese, made with rice-based ingredients and containing 60% less sugar and 62% fewer greenhouse gas emissions compared to traditional dairy ice cream. The products come in three flavors: The Original, Master’s Uji Matcha, and Elegant Dutch Chocolate.


The launch of The Rice Creamery aims to meet the increasing demand for dairy-free products in Japan, driven by milk allergies, lactose intolerance, and environmental consciousness. The ice creams have received positive feedback from consumers, described as delicious and flavorful. Kinish, the company behind the brand, is also working on developing a rice-based source of casein, a key milk protein, using plant molecular agriculture. The Rice Creamery products have already launched at Tokyu Store in Japan and have plans to expand to other retailers and convenience stores, as well as to launch in Washington DC, USA later this year under the brand name The Rice Cream.